The Future of Online Marketing - Video Podcasting
You may have heard that video podcasting is the future of online marketing, and you’d be absolutely right.
Whilst the medium of podcasting has been around for more than a decade, recent years have seen a sharp upward shift in consumer behaviours around podcasting, and evidence suggests that this trend is not showing signs of slowing. The podcasting world is growing, and it’s growing fast.
Spotify currently boasts around 4 million podcasts on its streaming service, which presents the question - how can you possibly stand out in a sea of 4 million? We have the answer: video podcasting.
A video podcast isn’t just a visual element to an audio podcast, it provides a unique opportunity for an audience to really engage in a conversation and connect with the podcasters on a deeper level. It allows consumers to see the faces of the people behind a business or organisation, witness their genuine passion for their product or service, and empathise with their message. Video podcasting creates a multi-sensorial experience for the consumer, which draws them in much more so than the traditional audio podcast which is far easier to dis-engage from.
From a business perspective, this gives you as the creator an opportunity to differentiate yourself from your competitors, tap into a wider and perhaps more diverse audience, and build a level of trust and authenticity that we’ve not seen before in previous online marketing mediums.
Now for the practical benefits. Filming a full video podcast may take a few hours of your time, sure. But what it provides is a plethora of quality content saving you a huge amount of time in the long-run in content creation. A full video podcast can of course be posted in its entirety, but it can also be broken down into shorter videos on specific subtopics, sound bites, snippets and bite sized chunks. Posting multiples of these shorter videos can actually improve your social media rankings, reach, engagement and impact as they generally suit the algorithms of popular social media platforms far better than longer videos or content.
Video content is also much more digestible for social media users than purely audio content, as statistics show that as much as 85% of video content on Facebook's platform is consumed with the audio turned off. Adding subtitles to your video podcast is easy, and allows that particular group of the audience to engage much more so than subtitles of an audio podcast would allow for on a blank screen or still image. In addition to providing higher engagement levels, video transcription also helps with SEO, and allows you to be accessible to all audiences.
All in all, there’s never been a better time than now to diversify your online marketing profile, tap into this growing market and jump into the world of video podcasting. Here at Be Seen More we have all the skills and equipment needed to execute top quality and successful video podcasts.
If you’d like to find out more about what we do, and start your video podcasting journey in our state-of-the-art studio get in touch now - info@beseenmore.co.nz
