It begins with identifying your target audience and goals for your podcast, followed by conducting market research to understand the competitive landscape.

The format, length, and frequency of the podcast are then determined, and a content plan and editorial calendar are developed if needed.

The technical requirements for producing and distributing the podcast are decided upon, and a hosting platform and distribution channels are chosen.

A promotional plan is created to build an audience, and a branding strategy is developed, including artwork and messaging. Metrics for measuring success are established, and a plan for ongoing production, promotion, and optimisation is developed.

Develop a script or outline for each episode, decide on music and other audio and visual elements, and establish branding guidelines.

When filming a podcast episode, it is important to arrive 15 minutes prior to the scheduled start time to ensure that everything is set up and ready to go. Upon arrival, it is customary to have a quick coffee and catch up with the hosts or guests to establish a rapport and put everyone at ease.

If desired, hair and makeup can be provided as an optional extra to ensure that everyone looks and feels their best on camera.

Once everything is set up and ready to go, the filming process begins, with the camera rolling as the hosts or guests discuss topics or interview guests. After the filming is complete, the video will need to be edited and post-produced, adding captions or other elements to enhance the viewer's experience.

The end result is a polished video recording of the podcast that can be shared on social media platforms or other digital channels.

Post-production of the podcast involves the process of editing and refining the video to create a polished final product.

This may include removing unwanted background noise or distractions, adjusting the volume levels, adding sound effects or music, and enhancing the overall visual and sound quality. Post-production may also involve adding an introduction or outro, transitions, and other elements to make the podcast more engaging and entertaining.

Once the video has been edited, it may be necessary to transcribe the content and add captions or other visual elements. The end result is a professional-quality podcast that is ready to be shared with the world.

A thumbnail is a small image that represents the content of the episode. It is typically displayed alongside the episode title and description and serves as a visual representation of the episode's topic or theme.

The thumbnail is designed to grab the viewer's attention and entice them to click and watch the video. It should be eye-catching, visually appealing, and accurately represent the content of the episode. A well-designed thumbnail can help increase the visibility and popularity of a video podcast episode, attracting more viewers and subscribers.

This typically involves providing you all the relevant assets within a reasonable timeframe after filming. This may include the video recording of the podcast, along with any additional files or assets used in post-production.

To streamline this process, a link to a Google Drive folder will be provided, containing all the necessary assets in one place. These can then be downloaded and used for your own purposes, such as publishing the video podcast on your website or social media channels.

Following the delivery of the assets, it is also common practice to schedule a feedback call with you to gauge your opinion about the process and deliverables. This call provides an opportunity to address any concerns or issues you may have and gather feedback on how to improve future collaborations.