Exploring the Benefits of Video Podcasting; Evergreen Content
Creating evergreen content for a lasting impact on your business.
Evergreen content is ‘search-optimised’ content that has long-lasting relevance for your business. It’s an important marketing tool for businesses across any sector, as it’s a cost and time efficient way to communicate with your target audience; two areas in which many businesses are poor in today’s tough economy.
In a rapidly changing digital landscape it can be difficult to know where to spend your marketing budget online. That’s why evergreen content is so important to businesses, as it has long-lasting relevance, provides ongoing value to your existing and potential customers, and produces long-term return on your investment.
Video podcasting is an excellent medium for evergreen content creation, as it provides a unique opportunity for an audience to really engage in a conversation and connect with the creators. It allows consumers to see the faces behind businesses and organisations and creates a multi-sensorial experience in which they can build trust with a business, empathise with the content of the podcast and witness the genuine passion the podcaster has for their business product or service. This is particularly important when creating evergreen content that will successfully engage existing and potential customers on a long-term basis. Successful video podcasts can help establish your business as a thought leader in your industry and an expert in your field, by continually providing valuable, interesting, informative and thought-provoking content.
An important key for creating successful evergreen content is choosing themes and topics that will have continuous relevance for your business, and will continue to serve your customers needs and interests long into the future. It’s important to consider conversations that will not only attract new customers, but also engage current customers simultaneously.
Some great examples of evergreen content that we’ve produced with successful local business include; Frequently asked Questions, ‘About Us’, explaining service processes, busting common misconceptions, testimonials from industry leaders and satisfied customers and an explanation of your packages and products.
The practicalities of video podcasting production means it pairs hand in hand with evergreen content. You can batch create content, recording multiple episodes at once, and then release them over a long period of time to save your business both time and money in the long run. You also get a plethora of content from a video podcast aside from just the full episode itself. Here at Be Seen More, for every episode produced we also create multiple social clips, a trailer, thumbnails, behind the scenes photography and more. You can therefore serve your businesses marketing needs long-term with minimal effort or spend on your part after the initial investment.
Video podcasting is a valuable resource that provides a lasting impact on both your audience and your business for years to come. If you’d like to find out more about creating evergreen content in the form of video podcasting with Be Seen More contact us today - info@beseenmore.co.nz
