Forming Collaborative Marketing Partnerships through Video Podcasting
Video podcasting; a beneficial marketing technique for host and their guests.
Video podcasting is a great way to engage new and existing customers, expand your reach and promote your business. You can add value to your video podcast and expand on these benefits by carefully selecting your guests to appear alongside you. Choosing guests who are leading experts in your sector will bring added value in terms of content, but also in how their influence can bring a new audience to your business as well.
When collaborating with a guest on your video podcast, their influence can help increase viewership and engagement. Their followers and pre-existing customers will likely be interested in tuning in to see them, which presents an opportunity for you to engage a sector of the market that you may not have tapped into yet, but that are likely to already have some level of interest or investment in your industry. This means they are far more likely to be receptive to your businesses products or services. In turn, your guests will find the same value by engaging your followers, it’s therefore a great marketing technique for both parties.
In addition to organic viewership, your guests are likely to share any content that features them directly with their followers, giving your business an opportunity to infiltrate their followers and further boost your organic reach. Although you may not convert every viewer into a customer, bolstering your brand awareness is invaluable to the longevity of your business, and this is a guarantee when collaborating with guests with a large following, so choosing high-profile guests is key.
Selecting guests that are leading experts in your industry will enrich the content of your video podcast; and help you provide content that meets the needs and interests of your audience. It will add a lot of value for your viewers by providing expert insights and perspectives that they may not be able to get elsewhere, and allow them to engage with interesting and informative conversations. It will also, by association, cement your business as an expert in the industry if you’re inviting guests who already have a strong reputation. This will be of particular value to new businesses who are establishing a name for themselves within their sector. Collaborating with well-respected leaders within your industry will help assert your brand’s image as one that is aligned with high-quality content and expertise.
On a similar note, partnering with guests who will provide content that aligns with your message and business ethos is another important tool in defining and reaffirming your brand. It allows the creation of engaging content for your audience through meaningful conversation. Viewers will find value in this as it will build trust for your business, help potential and existing customers understand more about ‘who you are’ and ‘what you’re about’, and help establish the reputation of your business amongst your competitors.
So if you're looking for innovative ways to grow your business, start your video podcasting journey with Be Seen More today, and consider collaborating with guest stars from your sector!
For more information about our video podcasting programme contact a member of our professional team today - info@beseenmore.co.nz
