How to Use Video Podcasts to Build Authority in Your Sector
Establish your business as the authority in your industry through the medium of video podcasts.
In today's age of online research and information overload being able to provide concise, helpful and engaging content is invaluable to a potential customer; it builds thought leadership and credibility within your industry. Producing high-quality, informative video podcasts is an effective way to achieve this, and position yourself as the authority on your subject - an incredibly powerful marketing tool in any industry
Video podcasts are becoming increasingly popular because they offer viewers something that written blog posts or articles cannot – the ability to see the person behind the brand. In our fast-paced world, people are always looking for ways to connect with businesses on a personal level, and video podcasting allows them to do that. Having a dedicated podcast series to provide informative and helpful content to your audience shows that your business is knowledgeable and trustworthy, and presents your business as the go-to in your sector.
Building thought leadership and credibility within your industry is important as it sets you apart from your competition. So how can you achieve this?
The first step is to carefully consider the topics and themes of your video podcasts. It's important to choose discussions that will offer value to your existing and potential customers; something that will inform them, answer their questions and help solve their problems. The benefits of this are two-fold; not only will it help convert your target audience into paying customers, it will also serve your business into the future, as this type of evergreen content has continuous relevancy for your business, establishing your business as the authority in your sector on a long-term basis.
Secondly, consider collaborating with guests that can add value to your podcast in terms of content and following. Inviting guests onto your podcast that share a vested interest in your industry will ensure an informative and interesting conversation; enriching the content and increasing viewer engagement. This will help to cement your business as an authority within your sector, as your business will be associated with the expert insights and perspectives that your guests provide.
Video podcasts are a great way to build credibility within your sector because they show that your business has dedicated time and resources to producing quality content, which your audience will be grateful for. When you release new episodes on a regular basis, it proves that you are committed to providing valuable information continuously, that new and existing customers can return to and reuse.
Here at Be Seen More we can assist you with establishing your business as the authority in your sector by offering our insights and expertise in presenting your professional video podcast series. We can assist you with planning and scripting the content of your podcasts, help you carefully select your guests, and offer our guidance during filming. We have a team of dedicated professionals that will work one-on-one with you along every step of the way, to ensure the highest quality of content is produced, that will secure your business the biggest return on your investment.
Get started on your video podcasting journey today, and start seeing the benefits to your business of establishing yourself as the authority by building thought leadership and credibility within your space - info@beseenmore.co.nz
