Exploring the Benefits of Video Podcasting; Creating a ‘Prospects Machine’
How online content can act as an army of virtual ‘salespeople’.
In today's economy, businesses have to work harder than ever to stand out from the crowd and attract attention, so having a strong online presence is more important than ever. With so much competition online, and so many options available in terms of marketing techniques, it can be difficult to break through the noise and reach your target audience effectively. That’s where video podcasting comes in. It’s a unique and powerful marketing tool that will help you to reach a wider audience and grow your business.
When you create a successful video podcast series, you are in effect creating a ‘prospects machine’. Following your initial spend on creating the podcasts and releasing and promoting them, your content then remains online indefinitely. Due to the high-quality, evergreen nature of the content produced, your target market will find value in the videos long into the future. This means, following the immediate flurry of viewership and engagement from the initial release, your content will continue to steadily generate views, shares, reactions and comments that can be converted into sales for an infinite period of time.
Therefore, when you create a series of video podcasts, you're in essence creating an army of virtual ‘salespeople’ who will stand the test of time, continue to strengthen your network, and continue to bring in new prospects for your business long after your initial marketing spend. If for example you signed up for a 6 month video podcasting series, you’ll create around 300 items of collateral, including the full episodes, trailers, social clips, behind the scenes photography and more. If these items of content receive just one view per day, that’s 300 potential customers viewing your business every single day, and at no extra cost to your business than your initial production spend.
This is an extremely clever and cost-effective way to spend your marketing budget when you consider the cost of creating a series of video podcasts in comparison to the cost of paying the wages of a team of salespeople to generate leads using traditional techniques such as cold calling. It’s also cost-effective in comparison to conventional advertising strategies such as print media, where your content may last for just a few weeks on a billboard or in a magazine.
Choosing topics and themes of an evergreen nature for your video podcasts, means you can also repurpose and reuse the content. So if for example you’re a real estate company who has made a video podcast on mortgage rates, and there’s a news story relevant to this, you can then ‘boost’ your videos again on social media, rather than stumping up the cost of producing brand new topical content.
Traditionally, creating video content that looks and sounds great comes with a lot of planning and production costs. That’s where we come in. At Be Seen More, we know how valuable your time and marketing budget is, so we've streamlined our processes to make the entire experience as time-efficient and cost-effective as we can for our clients. We have a team of dedicated professionals who work as efficiently as possible without compromising on quality. Our process is fully customisable, to allow your brand to shine through in every video we produce.
So if you're looking for a high-quality, professional video podcast series that will showcase your brand in the best light possible, look no further than Be Seen More. Contact us today to learn more about how we can help you grow your business - info@beseenmore.co.nz
