Exploring Benefits of Video Podcasting; The Importance of being the First Mover in your Sector

Stay ahead of your competition with a Video Podcast series.

Video podcasting is the future of digital marketing, so starting your podcasting journey today will place your business firmly ahead of the curve in terms of new and creative digital marketing techniques. Being the first mover in your sector is a great way to get ahead of the competition; it attracts new customers, engages your existing audience and sets you apart from the crowd. Investing in innovative and adaptive marketing is essential for staying competitive as it showcases your willingness as a business to adapt and embrace change

There’s no doubt about it that podcasting is big business these days. The last couple of years has seen a huge rise in podcast production and consumption. Video podcasting is an extension of this medium that creates a unique opportunity for businesses to be even more engaged with their customers. It is however a relatively new tool in the digital marketing realm, so it’s highly unlikely that any other business in your space currently has a dedicated podcast series. This gives you a chance to share your story, introduce your business to the masses and establish your business as a leader in your field before others catch on to this growing trend. 

Video marketing is an incredibly popular form of content online right now. More than ever, consumers are getting their online information through the medium of videos and if you’re not incorporating videos into your marketing strategy you’re missing out on a huge opportunity. Production costs for video planning, filming and editing are incredibly high though; especially if you want to produce top-quality professional looking videos that will align with your brand. That’s where we come in. At Be Seen More our unique business model and streamlined production processes in our state-of-the-art studio make video podcasts an attainable and affordable marketing tool for Kiwi businesses. 

The ease of access to masses of information online means that there’s always people looking for helpful information online. So why not be the first in your industry to create helpful and informative content that your existing and potential customers will find invaluable. Video podcasts are easily digestible, enjoyable to watch, and engaging. They are a great way to attract attention to your business whilst also building trust with your audience, and creating a relationship with your target market whereby they will be grateful for your service before they’ve even spent any money with your business. That’s a pretty powerful way to secure sales. Of course not every view will result in an immediate sale, but providing content that informative and helps viewers solve their problems, will make potential customers remember your business for all the right reasons, so when the time comes that they do need to spend money on the product or service that you’re offering they will be far more likely to choose your business. 

There can only be one first mover in your industry, establishing your business as innovative and adaptive, so stay ahead of the competition and start your video podcast journey today. 

Contact a member of our professional team - info@beseenmore.co.nz